Entries from February 2007

Wednesday, February 7th, 2007

How Your Ad Agency is Sabotaging Your Campaign

It’s your campaign, you know. You. The Client. Sure, you’re hiring an agency to direct it, but YOU are paying for it. It belongs to you. Or even more precisely, it belongs to your brand. The ad agency is like the au pair you hire to make sure your baby gets the best care. It [...]

Filed under ROI, ad agency, campaign, clients, consumer insight, identity marketing, media plan, social engagement marketing, strategy, success metric, ugc